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Bruce Friedrich – Seeds of Disruption: How Food Technology Will Save the Planet


Saturday September 9, 1:00 pm to 2:00 pm | East Tent | Speakers

Bruce Fredrick

Bruce Friedrich is executive director of The Good Food Institute (GFI), a nonprofit that promotes plant-based and “clean” (cultured) alternatives to animal products. 

He’s also founding trustee of New Crop Capital, a venture capital fund that makes investments in companies and startups that are focused on alternatives to animal agriculture.

As populations and incomes rise throughout the world, more and more environmental scientists and economists are asking how the world will support its projected population of 9.5 billion people by 2050 and how governments can meet the climate change goals they committed to in the Paris Agreement. Venture capital firms, entrepreneurs, and major corporations are rising to the challenge, innovating and marketing plant and cultured alternatives to meat, dairy, and eggs that are cleaner, safer, and more sustainable. 

In this talk, Friedrich will discuss why animal protein alternatives are gaining popularity with the biggest tech investors in Silicon Valley, including Bill Gates, Biz Stone, and Sergey Brin; how slaughter-free meat grown in a brewery will change how the world eats; and, why the future of protein is directly linked to the future of the planet itself.